Pico Brochure

Pico is a leading Total Brand Activation company with a worldwide presence.

Pico is a leading Total Brand Activation company with a worldwide presence and a proven track record nearly half a century long. Inventive, insightful and inspired, we bring brands to life through powerful and engaging experiences - from strategy to execution.

With an international network of 2400 inspired professionals in 34 major cities worldwide, we are passionate about creating integrated and powerful brand engagements across multiple activation platforms – from exhibitions, events and world expos; to retail and branded environments, museums and themed environments, visual identity solutions, sport marketing and overlays, and facility management and consultation.

Download the Pico Brochure app to get a glimpse of how Pico activates global brands across different face-to-face communication platforms. The app showcases hundreds of projects from around the world, including our most recent achievements from 2012; and will take readers on a journey into the heart of our global brand activation and creative teams.

In today’s rapidly changing world, brand engagement is key. More than ever, our clients need inventive solutions to deliver upon their business needs. They need truly effective, integrated, end-to-end solutions which generate compelling moments that connect their brands with audiences and form deep and lasting relationships.

Total Brand Activation is an insightful, response-driven approach that does not depend on fixed rules, limited creativity or pre-packaged solutions. It creates an immersive audience experience that ignites the right emotions, delivers honed messages and stimulates the desired responses. Across all face-to-face environments, Pico activates touch points with designed live and digital interactions to create engagements and profound relationships with target audiences.

With an international network of 2,400 inspired professionals in 34 major cities worldwide, we are passionate about creating integrated and powerful brand engagements across multiple activation platforms - from world expos, exhibitions and events; to retail and branded environments, museums and themed environments, visual identity solutions, sports marketing and overlays.

Our strength comes from the diversity of our people - from brand strategists to museum specialists - and the depth of our understanding of different cultures and industry practices. Backed by 100,000 sq.m. of in-house production facilities across five continents, Pico has an impressive pedigree of activating brands across the world stage.

Now in our 43rd year of operation, Pico has been consistently named one of the top event companies by Special Events magazine. In the first half of 2012, Pico was named one of Asia’s top three event companies by CEI Asia and won Marketing Magazine’s Event Marketing Agency of the Year Gold Award.

Pico Far East Holdings Limited has been listing on the Hong Kong Stock Exchange since 1992 (HKSE Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO).