Nautanki

A short-form, video-sharing Indian app to create and share 15-60secs videos.

Nautanki is a short-form, video-sharing INDIAN app that allows users to create and share 15-60 seconds videos, on any topic.

Nautanki incorporates the most popular elements of both apps with a feed that highlights the users’ community, in addition to a “For You” feed that uniquely serves a curation of personalised video recommendations based on viewing preferences. The app will also introduce new upcoming features including:

A “reaction” feature that allows user to react friends’ videos directly from the phone

Enhanced creative tools like interactive gesture filters unlock features such as funhouse mirror camera effects;

VR-type filters that can be activated just by blinking;

Green screen-like background effects”

Are There Any Age Restrictions?

Nautanki has a minimum user age of 13 years-old.

In Ireland the Digital Age of Consent has been set at 16 years-old. For children under that age consent must be given by the parent or guardian of the child.

How to Create an Account?

Users, can either sign up using their Facebook or Google Account.

Why Do Teens Like it?

Nautanki is a fun app that allows teens to create and share videos with their friends.

Since the early days of social media (in particular on YouTube,) lip-syncing videos have proved a popular form of user-generated content among teens. The popularity of TV shows such as Lip Sync Battle has also helped drive interest in this type of platform.

Teens also enjoy competing in the different challenges which can be entered via the trending hashtags on the app. The app has a very dedicated, young community of users. For many of these users, gaining likes, followers and getting their videos featured on the app are important priorities. Creating and sharing their own content is now a big part of how teens spend their time online. Teens are moving away from being spectators online to becoming content creators. This app can be a really creative way, fun way for teens to express themselves and create their own social content.

How Does it Work?

Like most other apps and social networks, users can follow other users, like and comment on other users’ videos. Teens can send emjoi’s to their favourite singer on Nautanki

Users can select the song they wish to use in their video first, then record themselves miming along to the music. Alternatively, users can record their video first and then select a song. The app has lots of ways to add more fun to user’s videos, for example, there are options to shoot in slow-mo, time lapse, fast forward, filters, effects or even play the song backward etc. Once users are happy with their video, they can post it to their followers and share it on other social networks for example; Messenger, Vine, WhatsApp etc. There is also a duet feature which allows you to connect with another user and lipsync together.

The search tool allows users to view other videos. Users can also view content under the trending hashtags and submit videos using these hashtags (similar to how Instagram works). The hashtags are also used to submit videos for challenges – for example; #Lipsncychallenge, #Comedychallenge, e.

With its personalized feeds of quirky and creative short videos, the app is characterized by its addictive quality and high levels of engagement. Besides adding effects like filters, background music, and stickers to their videos, users can also collaborate on content even if they're in different locations and create split-screen duet videos.

The name Nautanki means acts . Launched in 2020 by company Jain Software Private Limited in India.