Mirante AM

Mirante AM - Music and Information

The Mirante AM radio is one of the companies that make up the System Lookout, 4th largest integrated communications group in the Northeast and most of Maranhao. The first broadcast took place on 10 May 1988. At that time, music was the strong programming, made the most significant hits of the time. Over the years, the listener has become more demanding and Mirante AM then will adopt a diversified program with much more information, services, sport, music and interactivity.

The slogan "Radio Maranhão" is a tribute to the work of the whole team - broadcasters, operators, technicians, producers and journalists - directly responsible for the quality of transmission and the daily content. These professionals are deservedly recognized both by professionals and by the local market as the best of Maranhão radio team.

Present in much of the Maranhão territory, Mirante AM radio has its programming relayed by Radio Network Lookout SAT, through 20 affiliated stations, taking what is news 200 Maranhão municipalities. Due to its large scope, Radio Mirante AM sought indicators to measure their reporting efforts and its position against the competition. The need leads to radio Mirante AM starting in 1999, a partnership with Ibope - Brazilian Institute of Public Opinion and Statistics, one of the most respected research firms in Brazil, to carry out periodic surveys on the audience of the station. In the most recent measurement, held in March 2009, the radio reaffirms its leadership presenting 35.89% frequency share * among all AM stations in St. Louis.

Aware of the media convergence process, Mirante AM started participating also on the Internet, through the site www.miranteam.com. The launch took place in mid-2001 and was received positively as an opportunity to broaden the dissemination of radio as well as ensuring more listeners and novices as well.

Leadership. This is the position of the AM radio Lookout achievement increasingly among maranhenses. A vehicle solid communication, which has the best professionals in the market values ​​the culture and engages in projects that contribute to the development of Maranhão with the same responsibility that takes information and entertainment to thousands of people.

Mirante AM radio. Radio Maranhão.

* Source: Research Ibope Easy Media 3. Half Radio. Great St. Louis Period.: 23 to 30 March 2009.

Share Frequency: it is the share that each station has the total audience of operating frequency (AM).