Marketing Planning 101

Marketing 101 - General Introduction to Marketing Planning

Marketing 101 is a general introduction/refresher to marketing planning and it will guide you through the planning process and building the plan itself. It's generally given as part of a live workshop during which the actual marketing plan is developed with the client's marketing team. Often, management also participates in these sessions.

The presentation starts with an overview of marketing and this part is generally aimed individuals with limited marketing management experience or marketers who want a refresher. The next sections go into the market planning process, marketing communications planning, marketing budgets and forecasts, and the final section covers writing the marketing plan. The objectives of the workshop presentation are to improve your knowledge of the market planning process; to give your a set of tools which will help you design, implement and track your marketing plan; and to give you a better understanding of marketing communications and how to use it in supporting your marketing plan. The workshop will teach you how to write an actionable targeted marketing plan; develop your expenses and sales budgets; and develop your marketing communications strategy and marketing communications mix.

----------------------------------------------

DWS Associates (D.B.A "DWSA Software")

End-User License Agreement

This license statement and limited warranty constitutes a legal agreement ("License Agreement") between you (either as an individual or a single entity) and DWS Associates (D.B.A. "DWSA Software") for the software product named "(Enter Product Name Here)" ("Software Product"), including any software, media, and related on-line, printed or electronic documentation. By installing, copying, or otherwise using the Software Product, you agree to be bound by the terms of this License Agreement. If you do not agree to the terms of this License Agreement, do not install, copy, or use the Software Product.

This license agreement shall supersede any verbal, or prior verbal or written, statement or agreement to the contrary.

1. OWNERSHIP

The Software Product is proprietary to DWS Associates (D.B.A. DWSA Software. The Software Product is licensed, not sold, to you notwithstanding any reference herein to "purchases." You acknowledge and agree that: (a) the Product is protected under copyright laws and international copyright treaty; (b) DWSA Software) retains all copyrights and other intellectual property rights in the Software Product; (c) there are no implied licenses under this License, and any rights not expressly granted to you hereunder are reserved by DWSA Software; (d) you acquire no ownership or other interest (other than your license rights) in or to the Software Product; and (e) DWSA Software owns all copies of the Software Product, however made. You agree that you will not, at any time, contest anywhere in the world DWSA Software's ownership of the Software Product, nor will you challenge the validity of DWSA Software's rights in the Software Product.