DN - Save Elephants

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Kenya’s elephants are being slaughtered at an alarming rate. As a result, we are now facing an unprecedented

CRISIS as elephant populations have declined by 85% since the 1970s to just 30,000 today. The recent dramatic

upsurge in killings is being fuelled largely by an upsurge in demand for ivory by foreign countries. At the current

rate of poaching Kenya will have NO wild elephants in 10 years.

Our campaign HANDS OFF OUR ELEPHANTS is a 360 degree integrated communications campaign that is led

by Kenyans and is targeted at a local and international audience. The campaign will be spearheaded by Kenya’s

First Lady Margaret Kenyatta and features Kenya’s national heroes, celebrities and key influencers.

The campaign is designed to create awareness, engagement and mobilization at ALL levels of Kenyan society –

First lady, Government, Private Sector, local communities and conservation groups with the goal of Saving our

Elephants and wildlife as a whole.

This multi-platform app is built for people to walk for "hands off our elephants" cause.