ItemAds

itemads.com is the leading classifieds website for users in the Middle East and North Africa. Since its launch in 2005, itemads.com has become the number one platform for users to buy, sell, or find anything in their community. A community where underused goods are redistributed to fill a new need, and become wanted again, where non- product assets such as space, skills and money are exchanged and traded in new ways that don’t always require centralized institutions or ‘middlemen’. itemads.com is headquartered in the UAE, and is also available in Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and Tunisia.

As well as browsing ads on the site, placing their own ads and sending messages to sellers about items they may be interested in, mobile users can use the click-to-call functionality, which connects them directly with the seller.

Sellers can also take pictures of the items they are placing on the site, and upload their listings directly from their smartphones. Looking to the future, itemads recognizes that there is still great scope for facilitating the buyer

The company plans to continue advertising even more aggressively as the market grows, and is working with Google to keep abreast of new mobile features as they’re released. Aside from search and Google Display Network campaigns, itemads is successfully experimenting with Mobile App advertising and user targeting via topics and interests.