Gamification Design

設計師的手牌是一系列「活的」設計書。教科書上的理論方法並不容易被一般讀者所熟悉。為了讓設計師們能夠輕鬆學習設計理論，因此我們開發了這一系列的設計師的手牌。

Designer’s Method Card

While the designer carries out the design working, brainstorming plays a very important role. The designer’s method card can guide the designer’s thinking processand remind the designer of relevant design methods, as well as being conducive to inspiring the designer’soriginality and good thinking in brainstorming meetings.

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The gamification design card is one of the designer’s hand card series, and this set of cardsappliesinteractive mechanisms in the game of operations and marketing of the network service. The designer’s gamification cards will be divided into four stages in total. Each stage includes 13 cards which are used to guide the designer to apply the gamification design technique to achieve: attraction (attract customers to join), engagement (delighting the customers), retention(increasingcustomer loyalty), and monetizing(guidingcustomers to pay). The effective addition of the gamification method card tothe network service may improve the quality of the operation and marketing of the network services.