Choice AR

Explore the 10th anniversary of Feadship Future Concepts in augmented reality!

Feadship, world leader in the field of pure custom super yachts has marked the tenth anniversary of the Feadship Future Concepts with its most audacious blueprint for inspiration to date: Choice.

Released on a regular basis in order to inspire the next generation of owners – and those people who had never even considered owning a superyacht – the Feadship Future Concepts have had a remarkable impact since the initial one was unveiled in 2006.

Unveiled at the Monaco Yacht Show using an augmented reality experience, Choice offers a wealth of opportunities for autonomous living on and off board. These include two co-propulsion tenders, a detachable beach house, a drone and a motion-compensated pool. A new wave of independence is further stimulated by the introduction of the revolutionary Feadship Independent Control System (FICS).

Get immersed in Feadship’s world on your phone or tablet:

1. Download the app

2. Download the AR target from

3. Print the AR target on A4 paper and start the Choice AR app.

4. Aim the visor in the screen of your phone or tablet at the AR target and the Feadship Choice will appear in augmented reality.

5. Use the play buttons to select features of Feadship Choice in augmented reality.

6. Use the info button and explore info pages of the features of Feadship Choice.

The Feadship Experience: Perfectly crafted, purely custom superyachts that set the standard and delight their owners.

Welcome onboard!