ButterUp

ButterUp: Smarter Grocery Shopping

Stop overpaying at the supermarket. ButterUp is your AI-powered grocery sidekick built for Kiwis. Compare prices, plan meals, build lists, and shop smarter without the stress and save money.

A NEW WAY TO SHOP

Meet your own AI Voice Agents. Real personalities. Real help.

ButterUp gives you a cast of voice personas you can actually talk to. Ask for grocery help, recipe ideas, calorie breakdowns, budget tips, or meal planning. Each persona has their own voice, story, and way of showing up for you.

Your free persona is waiting. Unlock more from Profile > Voice Bundles.

MEET THE AI VOICE AGENTS

Storytellers Bundle

Brenda — A former Chicago broadcaster. Candid, grounded, dry humour. She has seen it all and will not judge your trolley.

Theo — A US TV presenter turned practical narrator. Clean, upbeat, and keeps things moving.

Victoria — Refined, elegant, ruthlessly organised. Former high-pressure professional who rebuilt in New Zealand with poise.

Joey — Street-smart charm from New Jersey. Playful, confident, and genuinely good at finding a deal.

World Voices Bundle

Thandi — A South African aviation dispatcher. Calm under pressure, direct, and always leads with the clearest next step.

Siobhan — Warm Irish wit from Galway. Quick, emotionally sharp, and brilliant at keeping you steady.

Janvi — A Bollywood performer turned everyday helper. High energy, expressive, and brings real joy to grocery planning.

Yasmin — Polished, precise, elegant dry wit. Impeccable standards, sharp judgment, no time wasted.

Characters Bundle

Blah-KAY — Cheeky class-clown energy. Genuinely funny. Still answers the actual question.

Sierra — Bold Californian wit. Breezy, fast-paced, and rebuilt with confidence and no celebrity baggage.

Casper — A British documentary filmmaker. Cinematic calm, considered pacing, quiet confidence.

Lauren — A New York theatre veteran. Big-hearted, expressive, and always lands on something practical.

AI GROCERY ASSISTANT

Just ask. ButterUp understands everyday grocery questions.

"Make me a grocery list for a BBQ for 10"

"What's a cheap dinner for $20?"

"Find me the best deal on milk"

"I need ingredients for butter chicken"

Get shopping lists, meal ideas, budget plans, and price comparisons in plain language.

COMPARE PRICES ACROSS NZ SUPERMARKETS

50,000+ products across New Zealand's major supermarkets.

Pak'nSave

Woolworths

New World

See where to shop before you leave home.

BUDGET MEAL PLANNER

Tell ButterUp what you have to spend. Get meal ideas built around it.

SMART GROCERY LISTS

Build lists fast

Share with your flat or family

See estimated totals by store

Check off as you go

EXTRA FEATURES

Barcode scanner — compare product prices on the spot

Receipt scanner — track your spending over time

SUBSCRIPTION REQUIRED AFTER FREE TRIAL

ButterUp offers a 3-day free trial. After the trial ends, a subscription is required to continue using premium features.

Weekly — NZ$3.99/week

7 AI credits per day

5 voice minutes per week

Monthly — NZ$9.99/month

15 AI credits per day

20 voice minutes per month

Yearly — NZ$99.99/year

Unlimited AI credits

45 voice minutes per month

OPTIONAL EXTRAS

Need more? Top up anytime or unlock new voice personas separately from your subscription.

Top-Up Packs

Starter Pack — 15 voice mins + 20 AI credits

Value Pack — 35 voice mins + 30 AI credits

Power Pack — 60 voice mins + 50 AI credits

Voice Bundles

Storytellers Bundle — Brenda, Theo, Victoria, Joey

World Voices Bundle — Thandi, Siobhan, Janvi, Yasmin

Characters Bundle — Blah-KAY, Sierra, Casper, Lauren

Payment will be charged to your Google Play Account after the trial. Subscription automatically renews unless cancelled 24 hours before the end of the period.

Support & Privacy:

Terms: https://butterup.app/terms

Privacy: https://butterup.app/privacy