Alika Y Nueva Alianza

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ALIKA IS THE REALITY OF ROOTS, THE KINDNESS OF REGGAE, DANCEHALLS STRENGTH AND HIP HOP HONESTY (by Lia Samantha)

Alika has become one of the Spanish speaking Roots Reggae Dancehalls leaders, deeply influenced by Hip Hop, the music she heard since she was a little kid and helped her took her first steps in music.

In 1994 formed Actitud Maria Marta, one of the first Hip Hop bands of Argentina. AMM performed a lot of live shows during that period of time and was finally rewarded as 95 revelation. Alika parted ways with Actitud Maria Marta in 98 having a mainstream record: "Acorralar a la Bestia" (1996, Polygram).

In 1999, Alika decided to start her own project based on Rastafari culture, focusing on writing direct lyrics, mostly about respect, dignity, oppression of the western system, self-confidence, life in third world countries and the common issues of living in a "barrio".

Her charisma and presence in stage allowed her to play in big festivals, sound systems, theaters, clubs, schools, hospitals, prisons, etc in different cities around the Americas and Europe such as: USA, Mexico, Costa Rica, Venezuela, Colombia, Ecuador, Peru, Brazil, Chile, Argentina, Uruguay, Spain and Andorra, a really amazing career for an independent artist.

In 2009 Alika presented her sun glasses brand along with VULK, available in Argentina & Mexico. Alikas has also been nominated for best independent artist in MTV 2009 awards Proudly a part of Reggae.Land mobile app series as well. More information at www.Reggae.Land