Baby & Mole

All babies love peekaboo

Peekaboo is a game played over the world, crossing language and cultural barriers. Why is it so universal? Because it’s such a powerful learning tool.

Peekaboo uses the fundamental structure of all good jokes - surprise, balanced with expectation.

When the baby laughed, we laughed.

This application is the use of this surprise element, so that the baby hamster generate an expectation, then reproduce it.