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The book explains the principles, secrets, and fun of salesmanship, lays down the rules, and explains the secrets

The book clarifies the principles, secrets, and pleasures of salesmanship, lays down rules, explains secrets, examines humour, readiness to impress a potential customer, networking, communication, exciting offers, countering objections, closing and following-up deals, and obtaining customer approval.

As well as facing the ups and downs, customer service, communication, public exhibitions, the network of success relationships, leadership, benefits, increasing income, and responding to invitations.