The application helps to bring the design of the conference to life. To do this, you need to launch the application, point the camera at the marker placed on the floor, and visual elements - futuristic cubes of Future Lab, the symbol of innovation - will come to life right before your eyes. Future Lab - is a platform for quick questions-answers, new ideas and non-trivial solutions. One of the largest conferences in Ukraine dedicated to marketing, communications and media. Future Lab is held annually from 2011 by the organisers the communications holding Dentsu Aegis Network Ukraine. The theme of the ninth Future Lab is Data & Story.