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iPR™ (intelligent Print Recognition) from Documobi Ltd makes conventional print digital and interactive, linking it to mobile marketing campaigns via a Brand’s own app. Through this platform Brands can now ensure a unified, inbound consumer experience irrespective of the type of printed material or when it was printed. The existing Brand app (with iPR technology integrated via a simple SDK) can scan DM pieces, packaging, press ads, floor graphics, fabrics, POS, outdoor advertising and any other printed marketing collateral.

QR Codes, NFC Tags, Watermarks and AR are not able to cope with all these consumer touch points in print, nor do they have the integrated backend capability necessary to create dynamically personalised messaging direct to a consumer’s mobile in real-time, driven from the Brand’s CRM system.

This breakthrough technology makes print work harder and smarter, without changing any normal creative or printing production processes. Requiring no codes, tags or markers of any kind, iPR™ collects and analyses user data when a recipient responds to a call to action and scans the piece with the Brand app. This then, in real-time, points users to unique offers and experiences based on location, time, purchase history, demographic, inventory levels, weather or any other relevant parameter in the Brand database. Analytics are precise, meaningful and valuable.

Brands, through their service providers, can now create an interactive and long-term relationship with customers through their mobile phone (or tablet), an absolute priority for all marketers.